1. GameStop’s Big Bitcoin Move

GameStop, the video game retailer known for its meme stock fame, just made a bold decision. The company plans to raise $1.3 billion through convertible bonds — a type of debt — to buy Bitcoin. This move is similar to a strategy used by Bitcoin booster Michael Saylor and his company MicroStrategy.

2. Stock Surge… Then a Sudden Crash

At first, news of the Bitcoin plan caused GameStop shares to rise. But after the bond sale was announced, investor excitement turned to concern. By Thursday, the stock dropped 25%, falling to $21.36 and wiping out $3 billion in market value — its worst day since June 2023.

3. Hedge Funds and Short Sales

The decline wasn’t just panic selling. Convertible bonds often attract hedge funds that use a strategy called “convertible arbitrage.” It involves short-selling the stock while buying the bonds. GameStop’s volatile history made it a prime target. In fact, short-selling volume soared 234% in one day, reaching levels close to the famous 2021 short squeeze.

4. Following the Bitcoin Blueprint

GameStop’s strategy echoes that of MicroStrategy, which turned heads by investing over $40 billion in Bitcoin. That company’s stock has skyrocketed more than 2,600% since it started buying Bitcoin in 2020. GameStop appears to be hoping for a similar turnaround.

5. Skeptics Speak Out

But not everyone is convinced. Critics say the move feels “dot-comish,” like a company chasing hype rather than fixing core issues. Ryan Cohen, GameStop’s CEO and the man behind the meme stock movement, is facing questions about whether this gamble will help or hurt the struggling retailer.

6. Business Still Struggling

GameStop’s core business is far from strong. Revenue in the latest quarter dropped 28%, and the company is closing more stores. Sales of video game hardware, software, and accessories are all down. Collectibles were the only area that grew.

7. History Repeats… Or Does It?

Some analysts compare GameStop’s plan to what happened with MicroStrategy in 2021. That stock dipped after a bond sale but surged when Bitcoin climbed. If Bitcoin jumps again, GameStop could benefit. But if it doesn’t, the company could face more losses — especially since Bitcoin is already down 18% from its January high.

GameStop’s story is once again stirring up markets and headlines. Whether this bold move pays off or turns into another cautionary tale, one thing is clear: the meme stock era isn’t over just yet.

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